Founders are a unique breed

They come from all kinds of backgrounds, but have at least one thing in common: the drive. The drive to create, to build, to deliver or to find innovative solutions to our problems. They don’t stand still, and neither do their businesses.

Founders are brave souls, often putting their reputations, finances and sometimes relationships at risk to build a business.

We’ve all heard and been moved by real-life founder success stories - and I’ve met many inspiring entrepreneurs and creators along the way. Together, they inspired Founders Range.

A collection of products built in motion. Because every business is.

What drives a founder?

For some, it’s about time flexibility and financial freedom when raising a family.

Others are rebels, challenging the status quo and inventing better ways to live - often taking on long-established businesses in the process.

Many build microbusinesses to create a life for themselves when the traditional routes to a secure income simply aren’t available.

It’s not easy – and that’s the point

The process is messy, unpredictable and often shaped by factors beyond a founder’s control. They don’t have a crystal ball and can’t be expected to be perfect.

Some journeys and solutions are complex; others serve a simple need elegantly.

Often, founders build and graft alone - and some prefer it that way.

Yes, some assemble teams - and building a business is often a team effort - but without vision, knowledge, and willingness to take on risk, nothing happens.

Remember, all founders are different, but they share that one thing: drive.